The 2014 edition of Hockey Corporate marked a major turning point, with all tournament dates selling out and demand surpassing available spots. According to the article published at the time, the event had officially become a phenomenon. Nearly every sector was represented, with companies rushing to secure participation — proof of how strongly the concept had already taken root within the Belgian corporate landscape.
Organiser Gaëtan Derenne highlighted an unprecedented level of enthusiasm: teams registered earlier, communication accelerated, and several groups even trained weeks in advance to prepare. The article also recalls the now-famous “special themed evenings” — including Bank & Finance, Real Estate, and Retail & FMCG — which added an extra layer of identity and rivalry to the competition.
Despite occasional storms and unpredictable weather earlier in the month, attendance never dropped. On the contrary: the energy, atmosphere, and corporate pride reached record levels. Many companies invested in customised equipment, branded apparel, supporters’ gear, and internal communications to boost team spirit. This edition firmly established Hockey Corporate as more than a simple tournament — it had become an annual ritual and a meaningful team-building tradition for hundreds of employees.
The article concludes by pointing out a unique trend: participation was no longer limited to seasoned hockey players. Beginners, mixed teams, and first-timers increasingly took part, reinforcing what would become one of the tournament’s signatures — accessibility, inclusiveness, and unforgettable moments shared among colleagues.
